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Date:
January 18, 2020
Time:
1:00 PM - 5:00 PM
Location:
Hemmens Cultural Center Exhibition Hall
Address:
45 Symphony Way, Lower Level
Elgin, IL 60120-5570
Contact:
847-931-5900
Cost:
Free event, however registration is required and closes at 4pm on 1.17. Cash Bar available.
ADA:
Yes
Ceci Dadisman
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Americans for the Arts: Marketing Bootcamp for Artists

Saturday, January 18, 2020

How can artists stand apart in a crowded marketplace? Join us for a hands-on, activity-driven workshop which will equip artists with strategies and methodology on how to best utilize communications channels to engage target audience(s). Artists will learn what platforms have the highest return, how to use them, and how to track the results. We'll also delve into how to create a well-rounded and achievable plan for success.

Workshop 2

Title: Marketing Bootcamp for Artists
January 18, 2020
1:00PM – 5:00PM

How can artists stand apart in a crowded marketplace? Join us for a hands-on, activity-driven workshop which will equip artists with strategies and methodology on how to best utilize communications channels to engage target audience(s). Artists will learn what platforms have the highest return, how to use them, and how to track the results. We'll also delve into how to create a well-rounded and achievable plan for success.

You'll leave this session with concrete and achievable takeaways that you can implement right away.

Learning Objectives

• Participants will learn how to craft a communications plan
• Participants will learn how to implement best practices for each channel
• Participants will learn how to identify target audience(s)
• Participants will learn how to optimize and segment messaging
• Participants will learn how to communicate authentically to engage audiences
Presenter

Ceci Dadisman, Digital Marketing Manager, FORM

Ceci Dadisman is a multi-faceted arts administration professional with more than 10 years of experience successfully marketing the arts and nonprofits utilizing innovative methods. Currently the Digital Marketing Manager at FORM, she is nationally recognized as a leader in digital marketing and specializes in multichannel communications campaigns.

A frequent public speaker, Ceci’s recent and upcoming engagements feature national conference appearances at NTEN, Museums and the Web, National Arts Marketing Project, Arts Midwest, American Alliance of Museums, OPERA America, Midwest Museums Association, and Chorus America in addition to many other local and regional events. Known for her easy-going and vernacular style, she creates open learning environments with an emphasis on information sharing and useful takeaways.
Ceci is passionate about empowering people through marketing and is a senior contributor to Arts Hacker where she regularly shares timely information and step-by-step tutorials. She also teaches the arts marketing course at West Virginia University’s College of Creative Arts.

She is on the National Arts Marketing Project Advisory Committee, the Museums and the Web (MW20) Conference Planning Committee and has served on the Arts Midwest Conference Professional Development Committee and the NTEN Conference Session Advisory Committee. She also served for many years as the OPERA America Marketing Network Chair and currently sits on the West Virginia University College of Creative Arts Visiting Committee.

Ceci was born and raised in Pittsburgh, PA and graduated from West Virginia University’s College of Creative Arts with a Bachelor of Music in Vocal Performance. She currently lives in Cleveland, Ohio.